Community Outreach Programme
Cancer Institute (WIA) community outreach programmes — tobacco awareness campaigns, early cancer screening camps, and mental health support across schools, colleges, and communities.
Why Community Outreach?
Tobacco is an important identified risk factor for cancer, attributable to around 40% of all cancers in India. The prevalence of tobacco use among adults (15 years and above) in India is 35% and as estimated by Tamil Nadu Tobacco Survey (TNTS, 2017), 28,64,400 people aged 15 years and above are using tobacco in any form in Tamil Nadu.
Despite existing laws, a stronger implementation and community participation are essential. Creating a tobacco-free environment requires awareness, education, and collective action, thus focusing on children and communities helps prevent tobacco initiation at an early stage, which is key to reducing long-term health risks.
What happens in outreach programs?
Understanding tobacco usage
Health risk factors
Consequences of tobacco usage
Cessation support
Encouraging early prevention strategies
Promoting healthier lifestyle choices
We actively engage in outreach programs through:
1. Awareness Campaigns
School and college sessions
Street plays and public events
Social media education drives
2. Screening & Early Detection
Oral cancer screening camps
Cervical Cancer Screening
Lung Cancer Screening
3. Mental Health Services
One-on-one counselling sessions
Tobacco cessation workshops
How You Can Get Involved?
Educate others in your family and community
Support someone trying to quit
Spread awareness through social media
