Prevention & Outreach

Community Outreach Programme

Cancer Institute (WIA) community outreach programmes — tobacco awareness campaigns, early cancer screening camps, and mental health support across schools, colleges, and communities.

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Why Community Outreach?

Tobacco is an important identified risk factor for cancer, attributable to around 40% of all cancers in India. The prevalence of tobacco use among adults (15 years and above) in India is 35% and as estimated by Tamil Nadu Tobacco Survey (TNTS, 2017), 28,64,400 people aged 15 years and above are using tobacco in any form in Tamil Nadu.

Despite existing laws, a stronger implementation and community participation are essential. Creating a tobacco-free environment requires awareness, education, and collective action, thus focusing on children and communities helps prevent tobacco initiation at an early stage, which is key to reducing long-term health risks.

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What happens in outreach programs?

  • Understanding tobacco usage

  • Health risk factors

  • Consequences of tobacco usage

  • Cessation support

  • Encouraging early prevention strategies

  • Promoting healthier lifestyle choices

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We actively engage in outreach programs through:

1. Awareness Campaigns

  • School and college sessions

  • Street plays and public events

  • Social media education drives

2. Screening & Early Detection

  • Oral cancer screening camps

  • Cervical Cancer Screening

  • Lung Cancer Screening

3. Mental Health Services

  • One-on-one counselling sessions

  • Tobacco cessation workshops

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How You Can Get Involved?

  • Educate others in your family and community

  • Support someone trying to quit

  • Spread awareness through social media